SMBs all over the world are trying to maximize their Online Advertising benefits, while at the same time keeping their budget as low as possible. That is for sure a hard play, considering the various media that we have to choose from and the fact that everyone claims to be the most effective one. Throughout
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Δύο από τα σημεία που αποκτούν όλο και περισσότερο βάρος στην επιτυχία ενός δικτύου Franchise αποτελούν η ψηφιακή Στρατηγική (Digital Strategy) και το ψηφιακό Marketing του οργανισμού. Ο Franchisor έχει ιδιαίτερα δύσκολο ρόλο να επιτελέσει, καθώς θα πρέπει να υλοποιήσει μια σειρά τοπικών ενεργειών Marketing (Local Marketing) για να ικανοποιήσει τις ανάγκες του δικτύου, παραμένοντας όμως
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Have you ever heard the phrase, “content is king”? Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand. Content Marketing is at the heart of most successful digital marketing campaigns. Behind every great brand is a wealth of
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Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your
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Two of the points that are gaining more weight in the success of a Franchise network are the Digital Strategy and the Digital Marketing of the organization. The Franchisor has a very difficult role to play, as he has to implement a range of local Marketing actions to meet the needs of the network, but
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Do you think that going Digital is a piece of cake? Are you prepared to fight your unrealistic expectations and get down to earth? Do you still believe that going Digital will drive thousands of customers at your door? And even if this comes true, are you ready to respond? I have contacted dozens of potential
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